Building Client
Loyalty
Eight Hours or Two Four Hour Days, for organizations selling
services
Long term,
loyal clients are what all professional service organizations desire.
This session focuses on building value-rich relationships characterized
by increased business from core clients - the key to sustained organizational
success.
This high involvement
seminar covers the following topics:
- The
two pillars of client loyalty - superior relationships and excellent
service
- The
Client Value Proposition
- Relationship
Marketing
- How
selling services differs from selling products
- The
Four E's of selling service
- The
essentials of client service excellence - What clients really
want
- Moments
of Truth and managing client perceptions of excellence
"This hit the spot. It's challenging to sell when you're
a technical expert."
Levelton Engineering Participant |
"Great session. It met the goals we set for our managers."
BC Hydro
|
"Very organized, dynamic and thought provoking. Highly rated
and appreciated by all participants."
National Actuaries Conference |
"Not the usual. Thanks."
Women's Business Owners Conference Participant |
|
